Use Case: Go to Market (GTM)

navigate to success

Bringing a new offering to the market can be a complex and challenging proposition in B2B marketing. You don’t have the potential volume of buyers as a B2C counterpart, there is a heightened expectation of positioning and an often-complex content-verse to break into for thought leadership. Fortunately, scary is comfortable for us.

Let’s Light the Fuse!

Bringing a new offering to market can be daunting task. Our services help from the inception – ranging from competitive intelligence and research on positioning to engagement with holistic lead generation programs, and thought leadership planning with smart content marketing. Our approach is contextually aligned to mediums, buyer stage and segmented audience needs.

Minimize the uncertainty in the equation. Let our experience and expertise help you launch products and services in complex B2B/B2G environments using metrics that matter and solutions that make an impact without an investment drain.

How we help with GTM planning and execution

  • Competitive Intelligence – Landscape blindness is the leading cause of failed product launches. We help with understanding what your competitors and potential partners are doing, along with what your customers are asking. We identify the gaps, leverage them into positioning guides and channel into engagement plans that are data driven.
  • Thought Leadership – Increasingly launching any offering in a B2B/B2G environment includes a large educational/awareness component. This is where our contextually aware content marketing services help ensure that you are providing the value-add content as part of a strategy to build trust in your offerings and brand.
  • Product Stewardship – Agility is life. Any offerings (product or service) multiplies its success probability proportionate to the speed of refining position, engagement tactics and messaging. We act as the membrane between product management and sales/corporate marketing to ensure your offering is agile and responsive to market forces.
  • Sales Pipeline Building – Lets rethink how you are currently generating leads and converting them into engagements. Whether its updating your social selling arsenal or building up new engagement channels, our DemandGen 360 revamps your lead generation process. It approaches the challenge from all internal and external channels and executes with a metric based campaign management service that ensures success.
  • And Much More…

Our Services

DemandGen 360 is the focused generation, nurturing, and conversion of qualified leads across channels. Its integrated approach ensures success with optimal touch point management.

Content without context is like effort without purpose. Our content marketing services offer a better way. A way governed by strategy rather than coincidence and measured by ROI-centric metrics along KPI paths.

Brilliance turns into failing mediocrity without accountability, measurement, and iterative improvement. Our campaign management service has an iterative process—integrating KPI for accountability, analytics for measurement and transparency, and continuous innovation to create a feedback loop.

Engaging social media without purpose is just fluff. We support your social media marketing with goal-oriented tactics across the spectrum—from sales, marketing, product management, and business development to executive leadership

Industry Applications

B2B Product Companies

The B2B product buyer is inundated with vendor options, don’t be another generic scream. Be the surgical whisper planted at the moment of their need – hyper-personized to their situation –  with subject matter expertise that builds your brand as the “right” option.

B2B Services Companies

From using social media as a social selling engine to building subject matter influence with aggressive content marketing campaigns specific to B2B services companies, we make sure that your valuable service offerings are never “intangible”.

B2G Public Sector Marketing

Want to compete in the largest market place in the world? It gets complex and confusing quick. We support B2G marketing, sales, and business development programs from the ground up with specialized marketing services that are designed to rise to the challenges.

Member based associations and Non-profits

Let’s increase public trust and further your mission around a cause while expanding the reach of your membership with smart budget management. We empower, expand and optimize the trust based relationships that mission driven organizations have with constituents and stakeholders.