B2G/Public Sector Companies

Practical Public Sector Marketing

The government is one of the most profitable and vast markets for nearly every sector in the business world. But marketing in this realm has unique complexities. These range from reaching agency decision makers, and developing specialized content programs to building teaming relations for solutions.

Success in the largest market

We support your marketing, sales and business development programs with specialized marketing services that are designed to rise to the challenges of hyper-competitive B2G marketing.

In the face of decision makers inundated with vendor options, don’t be another generic scream. Be the surgical whisper planted when their need has sprouted – hyper-personalized to their situation – with subject matter expertise that builds your brand as the “right” option. Simultaneously nurturing your value proposition with teaming partners through awareness and engagement campaigns.

We Deliver

•  Holistic demand generation results for B2G companies 

•  Content marketing that achieves brand ascension and trust

•  Fluff-Free social media management across the enterprise 

•  Metric driven campaign management aligned to your goals

How We Support B2G/Public Sector Marketing

Demand Generation in the Public sector

We offer holistic demand generation. Whether its “where” public sector decision makers go for awareness or “how” they traverse the buyer journey, we make certain that you are present at all the trusted mediums/channels with optimized touch points for a positive outcome.

The vastness of the digital world means that there are specialized nooks for knowledge nodes of influence – making it more important that your marketing mix covers channels and mediums important to your agency targets better than your competitors.

Our DemandGen 360 service is specifically designed to generate engagements and nurture prospects into trusted clients and advocates of your public-sector offerings. We build holistic marketing programs based on where your targeted audience is looking, how their pain points are triggered, what are their indicators of interest, and what companies are positioned as competitors or partners.

Content Marketing

To be a trusted source of subject matter expertise for the B2G market we go beyond exuding subject mastery through expertly crafted value add content. We also contextualize it for success. This results in content that is format-contextualized to the delivery channel best suited for B2G marketing, purpose-contextualized to the stages specific to the B2G engagement journey, and persona-contextualized to the specific interest points unique to the B2G market.

Our aim is not just bling branding through content overload. Our aim is to achieve trust for your brand through contextually aware content marketing specific to where B2G buyers live, through strategies designed to traverse the B2G journey, and through messaging expertly crafted to elicit engagement. With analytics and measurement baked into every content marketing program, we deliver clear value and transparency of work.

Dominate Social Media

Social media marketing for public sector companies has little to do with merely photo sharing or checking in online. We see social media as a powerful channel to engage public sector prospects on channels native to their needs and industry. Our purpose is to make you the trusted leader — where your agency buyers and teaming partners go to engage, converse and better understand solutions for their needs.

We bring value to your public-sector marketing on social media using a three-prong approach.

First, we build social media engagement plans based on channels of optimal resistance for your audience (not by boiling the ocean).

Second, we use social media as a competitive intelligence platform to help decipher trends and movements relevant to your public-sector marketing goals.

Finally, we showcase your expertise in the optimal format and medium for your target audience.

This allows us to use social medias as an effective channel to engage your target audience (whether buyers or partners) and build you as a thought leader in your area of expertise.

Integrated Marketing Campaigns

Perhaps the biggest woe public sector marketing campaigns have is a lack of process and ROI transparency in marketing campaigns. Partially because the metrics that are often employed are either not holistic for the entire marketing programs or poorly (revere) engineered from entirely dissimilar marketing environments.

Our public-sector campaigns are designed to build sustainable and long-term relationships across the spectrum of stakeholders for your B2G offerings.

The modern enterprise marketing campaign is far too complex for steering without analytics. It is often too expensive for investing without ROI models. And it is frequently too critical to launch without a clear governing strategy.

To address this complexity, we designed our service around an iterative process—integrating KPI for accountability, analytics for measurement and transparency, and continuous innovation to create a feedback loop. Such innovation “listens” to the analytics and drives towards the KPI goals.