Use Case: Startup Marketing

Welcome to the jungle

Innovate, out-maneuver, and out-deliver — outside the box. Starting a new business is both exciting and daunting. The path to entering a complex B2B market with your offering can be riddled with mines, traps, and hurdles. Our expertise is to expertly navigate the challenges of startup marketing.

What they call “hyper-competitive markets”, we call home!

From understanding the competitive landscape to charting paths for lead generation and thought leadership building, we can help with all aspects of startup marketing. The marketing foundation of a startup – the martech, the go to market strategy or the campaign budget criteria – is possibly the most important aspect. Smart companies improve products iteratively as dictated by market forces/feedback, smart startup marketing needs to be of the same mindset but with twice the focus on investment ROI.

This isn’t analog marketing built around fluff proliferation, this is smart marketing done aggressively to minimize costs and maximize impact. Startup marketing is probably the most exciting period in a company’s development, let our specialized understanding make the most of it.

Solutions for major startup marketing challenges

  • Get Leads. Get Leads. Get Leads – Getting leads and filling your sales pipeline is the highest marketing priority for any company, but especially for a startup. Our DemandGen 360 service offers an aggressive approach to generating qualified leads with an ROI centric approach.
  • Content: from bar napkins to polished deliverables – Being a startup often means a standing start for content marketing programs. This can be wonderfully liberating, because you are not burdened by legacy and can be aggressive with content creation. Our contextually aware content marketing services can be your partners for smart content developed quickly and for a purpose.
  • Social Media Marketing – No single channel is as important to startup marketing as social media. From building influence to utilizing social selling, we cover the spectrum of application for startup companies from the ground up. Get to know our Social Media Domination Service.
  • Analytics Paradigm – Don’t drown in data, there is no time to waste. Knowing what to measure and how to decipher data is vital for a startup. Our metric based campaign measurement service allows you to not only distinguish the chaff from the wheat, but also makes data and transparency your greatest ally.
  • Competitive Intelligence – Being the new kid is never easy. Knowing the landscape to avoid the traps and understand where all the players stand and how they engage the market is vital for a startup to synthesize product positioning and messaging. We accelerate this with competitive intelligence built into all our services.
  • And Much More…

Our Services

DemandGen 360 is the focused generation, nurturing, and conversion of qualified leads across channels. Its integrated approach ensures success with optimal touch point management.

Content without context is like effort without purpose. Our content marketing services offer a better way. A way governed by strategy rather than coincidence and measured by ROI-centric metrics along KPI paths.

Brilliance turns into failing mediocrity without accountability, measurement, and iterative improvement. Our campaign management service has an iterative process—integrating KPI for accountability, analytics for measurement and transparency, and continuous innovation to create a feedback loop.

Engaging social media without purpose is just fluff. We support your social media marketing with goal-oriented tactics across the spectrum—from sales, marketing, product management, and business development to executive leadership

Industry Applications

B2B Product Companies

The B2B product buyer is inundated with vendor options, don’t be another generic scream. Be the surgical whisper planted at the moment of their need – hyper-personized to their situation – with subject matter expertise that builds your brand as the “right” option.

B2B Services Companies

From using social media as a social selling engine to building subject matter influence with aggressive content marketing campaigns specific to B2B services companies, we make sure that your valuable service offerings are never “intangible”.

B2G Public Sector Marketing

Want to compete in the largest market place in the world? It gets complex and confusing quick. We support B2G marketing, sales, and business development programs from the ground up with specialized marketing services that are designed to rise to the challenges.

Member Based Associations and Non-Profits

Let’s increase public trust and further your mission around a cause while expanding the reach of your membership with smart budget management. We empower, expand and optimize the trust based relationships that mission driven organizations have with constituents and stakeholders.